It is our longstanding position as the luxury property specialists in Sotogrande that makes people look to Holmes Sotogrande when the time comes to sell their property. More importantly, it’s our track record in doing so efficiently that gives them the confidence to entrust us with this important step.
As the original real estate agent in the area, Holmes Sotogrande knows the local property market better than anyone. Over the past 35 years we have not only built up a reputation for know-how and results, but also a local and international network of agents across the coast and the world.
For 35 years property owners in the areas have entrusted us with the important job of putting their property on the market, promoting and presenting it properly and effectively, offering prospective buyers detailed information not just about the property but also the area and its lifestyle, and finding the right buyer for the home.
We pride ourselves on how we do this and the fact that we tend to have some of the shortest sales cycles – from listing the property to sale – in the area. This is because of our expertise in presenting your property attractively, networking and marketing it in a way that works for the Sotogrande market. Using good photography and detailed descriptions to showcase it in promotional material, media advertising and on our website, and making sure we have all the information on file that buyers may request when trying to make a decision to purchase a property in Spain.
The internet and website are powerful tools that provide property searchers with detailed information and a comprehensive Sotogrande property listing. Constantly updated and optimised, it draws large numbers of visitors from around the world – and in particular the main buyers’ markets – giving them a current impression of the market and easy to use tools to help find the home they’re looking for.
Added to this is an important local and international network that includes other professional real estate agencies, our international partner Knight Frank LLP and organisations such as the LPA (Leading Property Agents of Spain) and a very broad client base. Holmes Sotogrande is a company built on good local information, honest diligent work ethics and a reputation that encourages an effective referral network, but in spite of this we also advertise in local and overseas press to promote but also keep people up to date on prices and what is happening in the Sotogrande property market, with our high visibility local advertising on the back page of El Periodico de Sotogrande newspaper and the La Revista magazine.
However, we also use our market knowledge to offer professional and realistic property valuations, and try to give owners, our clients, the best price recommendations so as not to under sell your property but to get the right level of interest and encourage serious realistic bids to purchase. We will try not just to list properties at any price, especially when we know they are underpriced for the current market and most recently with the state of the property market also that they are not overpriced. In such cases we advise the owners to rather take the property off the market and wait for market prices to rise, as any home priced above the market rate will struggle to find buyers within a reasonable period of time. If there’s one thing we have learned over the years it is that, even with the best marketing and networks, the core proposition is the property, its location and its price.
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